Optimizing brands through custom merch & commerce.

Down Right Merchandise helps imagine, design, produce, market, and deliver sought-after, custom-made goods on behalf of today’s leading and hungriest entertainment brands.

While our roots are firmly planted in the music industry, we’ve quickly grown and matured to work with any brand that seeks to develop a modern and customized merch strategy specific for their audience — wherever they are.

Because, whether you’re a rising indie artist or selling out arenas, a record label, a global manufacturer or simply at the beginning of a new project — you’re a brand first — and we are in the business of amplifying brands through powerful merch strategies that turn viewers into rabid fans.

POWERFUL MERCH STRATEGY

UNWAVERING DEDICATION

POWERFUL MERCH STRATEGY UNWAVERING DEDICATION

THE DOWN RIGHT DIFFERENCE

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THE DOWN RIGHT DIFFERENCE //

ONLINE, ON TOUR, ON POINT, IN HAND

-EVERY TIME-

ONLINE, ON TOUR, ON POINT, IN HAND -EVERY TIME-

0+

SHOPS MANAGED

DRM boasts a highly robust and comprehensive project management ecosystem. With over 220+ stores, 500+ artists, and still growing.

90+

EXPERTS

Work with a team of dedicated professionals who are here to ensure your projects run smoothly, effectively and maximizes your bottom line.

$9M+

ROYALTIES PAID

Over $16,300,000* in royalties paid out to our clients to date. 25%+ average store growth annually.

The Down Right Difference

The journey of a product into the hands of a customer can be a cumbersome, multi-step process. Luckily, for our Artists, Labels, and Corporate Clients, we fully drive it — delivering over $16M in royalties to our clients to date.

We manage every detail through a growing and committed team of Shopify experts, omnichannel leaders, social media mavens, tour directors, digital marketers, and a proven leadership team that grew up in the custom merch industry.

We offer our clients and partners a modern, highly tailored, and proven approach to scaling a powerful merch strategy with an unwavering dedication to enhancing and amplifying the brand out in front of it.

Online, on tour, on point, in hand — every time.